King Pie has today announced the launch of the ‘Amazwi Ethu South African Tales’ Literature Talent Search. The Campaign calls for South African youth of all ages to write and submit their favourite South African stories for competition entry. Top stories will be compiled and published by Penguin Books.
‘Amazwi Ethu South African Tales’ is an initiative to fuel interest in literacy amongst the youth, and is proudly partnered by Heart 104.9FM in the Cape and Kaya FM in Gauteng. The campaign will roll out on a national level from the 16th April and will call for entries until the 19th June 2011.
“South Africa is a culturally rich and diverse country, and the campaign aims to tap into the heritage of storytelling” notes Nicholas Kühne, Marketing Manager of King Pie. “A competition such as this not only allows a record of our culturally diverse stories, but also to invest in individuals who have the talent but not necessarily the means to develop further”.
“Kaya FM is proud to support the Amazwi Ethu initiative and continues to espouse the importance of education as well as the value of understanding one's cultural heritage and rooting. The revival and preservation of undocumented or untold South African stories is important in understanding more about ourselves, our respective histories and cultural perspectives. It is also essential in inspiring a culture of reading and writing with children of all ages.” Adds Mark Mdlela, Marketing and Sales Manager Kaya FM.
As interest literature is a key area amongst youth, as is the preservation of cultural roots through literature, the Campaign holds core importance for all involved partners. Story telling is inherently part of the South African community heritage, and this campaign aims to records a current generation’s story.
Youth are encouraged to submit short stories, or poems from 50 words up to 800 words, via entry boxes at King Pie or via email at king.pie@ydx.co.za. These stories/poems should be their favourite South African tales, as narrated by themselves. The competition is open to ages 12 and up and entries will be accepted in all languages. Various prizes are up for grabs for laptops, cash for schools and tertiary institutions and other spot prizes.
Help and further information can be found via the dedicated helpline number: +27118068061 or on the King Pie Facebook page. http://www.facebook.com/kingpiebrand
The panel of Judges will comprise a celebrity judge, Radio Station representatives, King Pie and penguin books with final Judging of all submitted stories taking place over the end of June and early July 2011. Winners will be announced at via the telephone and at an event.
The published book with will be available in all King Pie stores, from October 2011.
Rules (click to enlarge):
Form (click to enlarge:
Contact Information:
For inquiries: king.pie@ydx.co.za
For submissions: king.pie@ydx.co.za
Website: http://www.kingpie.co.za/
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