The brandhouse Responsible Drinking Media Awards, the first awards initiative of its kind in the country, invites journalists from all over South Africa to support and be part of this unique enterprise. The awards will recognise and celebrate journalistic efforts in supporting, promoting and contributing to the Responsible Drinking agenda and ultimately, changing consumer behaviour.
brandhouse is deeply committed to responsible drinking and is involved in numerous interventions driving this important message to consumers. The awards form part of the company’s ongoing efforts to inform and raise consumer awareness about the potentially devastating effects of alcohol abuse.
The objective of the awards is to encourage journalists to use their individual approach and messaging influences to proactively gain traction with their readers and shape perceptions and behaviour around drunk driving, as well as other alcohol-related issues such as under-age drinking, foetal alcohol syndrome (FAS), binge drinking and illicit alcohol.
This initiative creates the platform for brandhouse to acknowledge media who are true ambassadors for responsible drinking. The judge panel includes leading industry authorities Chris Moerdyk and Ruda Landman.
The awards are open to all South African journalists who consistently demonstrate efforts to support and promote responsible drinking and associated issues. The award process specifically covers the crucial time over the festive season and Easter holidays, which are usually associated with the highest alcohol-related incidents.
The media categories for the brandhouse Responsible Drinking Media Awards include:
- Journalist of the year: R10 000
- Best print: R10 000
- Best broadcast: R10 000
- Best online/blog: R10 000
- Best investigative: R10 000
- Best photograph: R10 000
- Best community: R10 000
There will be three finalists per category.
Call to enter
• Entries close on 30 April 2011 and only media who have entered will be reviewed.
• Entrants need to build a portfolio of published work dating from 1 July 2010 until 30 April 2011.
• Articles must be published in South Africa media across print, broadcast and online.
• Any stories on responsible drinking can be covered including issues related to alcohol abuse and its consequences.
South African journalists entering the brandhouse Responsible DrinkingMedia Awards will be judged on the following:
- Ability to highlight, profile and engage with the issues around Responsible Drinking
- Approach to the various campaigns (proactive / unique / relative)
- Level of support (balance between quality and frequency)
- Level of influence (creating awareness / challenging target audience / encouraging change)
How to enter
Send your entry via email to RD.media@fd.com
Your entry must include the following:
- Full name and surname
- Contact details
- E-mail address
- Cellphone number
- Alternate contact number
- If you are freelance, specify which publication/s you work with
- Brief summary about your entry which includes:
- Brief motivation sharing what prompted the piece
- Publication / media where your submission appeared
- Date of issue/broadcast
- Please only include scanned copies and no files bigger than 1MB
- Broadcast must include link/s to videos or sound clips
More information here.
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