In a Nutshell: Within 10 years, all working journalists will have to become interactive writers. This course will help you to secure your place in the information continuum.
The course will cover:
- The ways in which online readers are different animals, and how to talk to them
- How to think about your story as a part of a series of links, rather than as a static piece
- How to ask the right questions to give your audience the right answers
- Simple tricks to make your copy more visually interesting, engaging and easy to read
- Complex tricks to create really great, interactive web articles
- How to hyperlink
- Search Engine Optimisation (SEO) – how to use keywords to get your articles to show up on Google
- Writing for websites’ content management systems (CMS)
- Getting to grips with social media – Twitter, Facebook, Blogging, LinkedIn
- Building your own online brand
Location: IAJ Offices - Parktown
Facilitators: Georgina Guedes
Download: course application form
CONTACT INFORMATION:
For inquiries: info@iaj.org.za
Website: http://iaj.org.za/
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