21 February 2013

Course: Writing for Online and Mobile (Institute for the Advancement of Journalism | South Africa)

Date: 12 - 14 March 2013

Did you know?
  • Reading from a computer monitor is 25% slower than reading from print;
  • 79% of users scan the page instead of reading word for word, focusing on headlines, summaries and captions;
  • Web readers are three times more likely than newspaper readers to limit in-depth reading to short paragraphs;
  • Of those web users who do read the entire page, most only absorb 75% of the content; and,
  • Web users often scan centre-left-right, instead of left-right.
Unsurprisingly, writing for online and mobile environments is a new skill set.

THE COURSE WILL COVER:
  • The ways in which online and mobile readers differ, and how to talk to them;
  • How to think about your story as a part of a series of links, rather than as a static piece;
  • Ask the right questions to give your audience what they want;
  • Simple tricks to make your copy more visually interesting, engaging and easy to read;
  • More advanced tactics to create really great, interactive web articles;
  • How to create hyperlinks;
  • Optimising your content for search engines – how to use keywords to get your articles to show up on Google;
  • Working with your websites’ content management systems (CMS);
  • Using your website to further build your brand; and,
  • Particular considerations for mobi sites.
The course will be extremely interactive, using case studies and sample texts to ensure that you’ve not only heard the message, but put it into practice as well.

Once you have completed the course, you will be able to prepare articles for online and mobile publication that speak appropriately to your audience, increase your impact and create exciting, interactive content.
Who should attend: The workshop will improve the knowledge journalists from newspapers, magazines and internet publications on mobile and web copy.

ABOUT THE EXPERT TRAINER: Georgina Guedes is a journalist with 13 years in the industry. She cut her teeth on magazine journalism, but made the transition to web writing as the industry evolved in that direction. She served as editor of leading IT magazines, .net and Brainstorm, where she was responsible for making the publications relevant in both the print and online space, before becoming a full-time freelance writer. She is now active in all aspects of content generation for websites, web articles, search engine optimisation and social media.

For more information or to book contact Maki Mathe at (011) 482 4990 or print@iaj.org.za

CONTACT INFORMATION:

For queries: print@iaj.org.za

Website: http://iaj.org.za/
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