Within 10 years, all working journalists will have to become interactive writers. This course will help you to secure your place in the information continuum.
THE COURSE WILL COVER: • The ways in which online readers are different animals, and how to talk to them • How to think about your story as a part of a series of links, rather than as a static piece • How to ask the right questions to give your audience the right answers • Simple tricks to make your copy more visually interesting, engaging and easy to read • Complex tricks to create really great, interactive web articles • How to hyperlink • Search Engine Optimisation (SEO) • how to use keywords to get your articles to show up on Google • Writing for websites’ content management systems (CMS) • Getting to grips with social media – Twitter, Facebook, Blogging, LinkedIn • Building your own online brand.
The course will be extremely interactive, using case studies and sample texts to ensure that you’ve not only heard the message, but put it into practice as well.
Once you have completed the course, you will be able to prepare articles for online publication that speak to the correct audience, have big impact and take into account all the different points of interaction that the Internet provides.
FACILITATOR: Georgina Guedes
Georgina Guedes is a journalist with 13 years in the industry. She cut her teeth on magazine journalism, but made the transition to web writing as the industry evolved in that direction. She served as editor of .net and Brainstorm magazines before becoming a full-time freelance writer and editor. She is now active in all aspects of content generation for websites, web articles and social media.
For more information or to register contact Gugu Ndaba on tel. (011) 482 4990 (x 3) or cmtu@iaj.org.za
CONTACT INFORMATION:
For queries: cmtu@iaj.org.za
Website: http://iaj.org.za/
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